Everything in the live is about experience, many people find live sense when they have good and valuable experiences to remember, in the same way, we can imagine the life as a search for hapiness or in other words, a hapiness build as several good experiences to remember.
In the software world there are a very competitive zone, over there, the important brands make big efforts to build better apps to gain more users, and of course develop an application today is much more than write code to fit some requirements. User Experience then, is all the user look, feel, think and experiment with all his senses while use an application, this experience can be good or bad, with all the points between, and that situation generate several consecuencies as for example: adoption, loyalty, desirability, flexibility, enjoy and more, everything that, affecting in some way the result of objetive that the user are looking for using this app.
For companies around the globe, User Experience is a crucial topic, the reputation of enterprise software is not good, with booring and frustrating screens, making more complex the business processes, leading a high training costs for all the employees and customers. But whats happen when the things changes and the employees begin to find more easy processes, better designed, with intuitive interaction and not complex screens, relevant information easy to consume, that means tables, charts, maps and more. Of course, when the user can use a software tool, when he find always the benefit with simple steps, in any place, at anytime, the work performance and quality raise and this user is going to promote the adoption and improvement. Focusing his attention in business challenges and not support challenges.
Many software companies are making interesting things to integrate UX in their software, using edge technologies with innovation are preparing customers to the next level.